Executive Director, Marketing and Communications and Lead Innovation Officer, Cross River Rail Delivery Authority
Russ is a Marketing and Innovation Executive with over 25 years’ experience developing forward thinking solutions for some of the world’s largest brands. As the Lead Innovation Officer at Cross River Rail Delivery Authority, Russ was one of the first team members appointed by CEO Graeme Newton in 2017 and is currently a member of the Delivery Authority’s Executive Leadership Team Russ is passionate about using digital technology to ensure that people have every opportunity to better understand why Cross River Rail is being built, what it entails and what it means for the future of transport in South East Queensland. Prior to joining Cross River Rail, Russ was Managing Director of integrated communications agency Ogilvy Brisbane, where he assisted Queensland State Government with the development of its better-known and most successful large-scale digital engagement initiatives.
Title: Project DNA – An update on Cross River Rail’s unique and innovative approach to 3D Digital Engineering Summary: Cross River Rail is Queensland’s largest infrastructure project and when completed, will transform how people travel to, through and from Brisbane CBD. It is one of several major projects underway that is helping Brisbane to continue evolving as a world-class city. The project comprises a new 10.2-kilometre rail line which includes 5.9 kilometres of twin tunnels under the Brisbane River and the CBD, four new underground stations, eight rebuilt aboveground stations and three new stations on the Gold Coast. Each of Cross River Rail’s new stations will also generate unique opportunities for urban renewal, economic development, the revitalisation of inner-city precincts as well as new employment opportunities. Join Russ to hear about the Cross River Rail Digital Network Approach – a 3D geospatial map of the project corridor mixed with a 3D model of the project as a built environment that Cross River Rail uses to explain how the project is being built and how it fits with the existing and future landscapes.