Speaker Profile

Adam_Ferrier-locate-conference-speaker

Adam Ferrier

Founder of Thinkerbell

BIOGRAPHY

Adam Ferrier is the founder of THINKERBELL, an agency that creates ‘measured magic’. Adam is one of the leading consumer psychologists in Australia, a brand strategist and an authority on Behavioural Economics. He’s also the author of “The Advertising Effect” and part of The Australian Creatives’ ‘Power 20’; A regular on the Gruen Transfer and featured on The Project, Celebrity Apprentice and ABC Radio. Through cognitive behavioural psychology and a deep understanding of behavioural economics Adam hands delegates the keys to sky rocketed motivation – whether to buy, perform or change. Adam will speak about 'HOW MARKETING OFTEN CONFUSES THE DESTINATION WITH THE JOURNEY'. Mapping and location based services are on a journey to make life easier for people – however, is this what creates the most value for people. Ask them how they want to get there and they’ll tell you the fastest way, even though the scenic route may be more fulfilling. Adam’s talk will focus on how to build value into the customer experience, and to ensure that we don’t take what the consumer says they want too seriously. With a number of examples pulled from marketing sciences and his own creative consultancy Adam will mount a case for effort over ease, and magic over miles. Adam’s talk will explore how people process information, how they make decisions, and most importantly how to engage with them in a way that adds value. Adam will also briefly cover off his own partially successful attempt at building a mapping brand. * Appearance by arrangement with Saxton Speakers Bureau

PRESENTATION SUMMARY

How Marketing Often Confuses The Destination with The Journey Mapping and location based services are on a journey to make life easier for people - however, is this what creates the most value for people. Ask them how they want to get there and they'll tell you the fastest way, even though the scenic route may be more fulfilling. Adam's talk will focus on how to build value into the customer experience, and to ensure that we don't take what the consumer says they want too seriously. With a number of examples pulled from marketing sciences and his own creative consultancy Adam will mount a case for effort over ease, and magic over miles. Adam's talk will explore how people process information, how they make decisions, and most importantly how to engage with them in a way that adds value. Adam will also briefly cover off his own partially successful attempt at building a mapping brand.

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